For over 15 years, I’ve led marketing and communications at some of the most innovative brands in mobility, technology, and consumer products, including Lynk & Co, Tesla, Lovevery Europe, and most recently General Motors Europe.

Most recently, I served as Head of Communications for GM Europe, where I led external and internal communications across the region for Cadillac and Corvette. The role brought together my passion for clean technology with my experience building brands in the EV and automotive industries.

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At Lynk & Co, we set out to redefine mobility in Europe by offering a flexible, hassle-free alternative to traditional car ownership. I led internal and external communications, as well as content, brand, and digital strategy during the company’s European expansion.

 

Before that, I led the launch of Lovevery in Europe, helping to introduce this award-winning early childhood brand to parents across the region. I built and launched PR, social media, influencer marketing, and performance marketing for the European market.

 

Earlier in my career, I spent six years at Tesla building and leading the regional marketing team across 18 countries in Europe and the Middle East. Our work across digital, content, experiential, and product marketing—alongside PR and communications—helped establish Tesla’s presence across the region. We did this without paid media, relying on creativity, community, and storytelling. During that time, we expanded to six new markets, launched four new products, and supported the opening of Tesla’s first European factory in the Netherlands.

Earlier still, I worked in trade marketing at adidas and spent several years in travel and hospitality, managing brand strategy, performance marketing, and integrated campaigns across global markets.

 

I hold a Bachelor’s degree in Marketing and a Master’s degree in Integrated Marketing Communications. My work today focuses on building strong brands, shaping meaningful narratives, and helping organizations connect with audiences in ways that feel relevant, human, and lasting.