For over 15 years, I've led marketing and communications at some of the most innovative brands, including Lynk & Co, Tesla, and Lovevery Europe.

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Currently, as Chief Marketing & Communications Officer at Einride, I’m merging my passion for clean tech with my experience scaling brands in the EV and automotive industries.

 

At Lynk & Co, we set out to redefine mobility in Europe, offering a flexible, hassle-free, and sustainable alternative to car ownership. I led internal and external communications, as well as content, brand, and digital strategy.

 

Before that, I led the launch of Lovevery in Europe, helping to bring this award-winning early childhood brand to parents across the region. There, I launched PR, social media, influencer marketing, and performance marketing for Europe.

 

Previously, I spent six years at Tesla, building and leading a marketing team across 18 countries. Our work in digital, content, experiential, and product marketing—alongside PR and communications—helped solidify Tesla’s presence across Europe and the Middle East. We did this with zero paid media, relying on creativity and storytelling to drive impact. During my time there, we expanded to six new markets, unveiled four new products, and played a role in launching Tesla’s first European factory in the Netherlands.

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Earlier in my career, I worked in trade marketing at adidas and spent several years in travel and hospitality, managing brand strategy, performance marketing, and integrated campaigns across global markets.

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I hold a Bachelor's in Marketing and a Master's in Integrated Marketing Communications. My expertise lies in building and leading high-performing teams, crafting compelling brand narratives, and connecting businesses with their audiences in meaningful ways.