Old Hyatt Projects

During my time at Hyatt, I supported the Resort collection, the Park Hyatt Group, and helped to launch the boutique brand, Andaz.

My role was focussed on the development and implementation of marketing programmes for leisure travel, the resort collection and several Hyatt brands.  I worked closely with advertising agencies and vendors to execute a range of marketing solutions, including consumer and trade advertising; events and promotions; video and photo shoots; direct marketing; social; PR; cross-sell; email campaigns and partnerships.  I also managed search engine marketing, social media, and rich content marketing programmes and activities to maximise brand exposure, site visits and traffic conversions.

The management of budgets for all marketing programmes, on behalf of hotels was my responsibility.