Tesla Winter Experience,
Kemi | FI

The first event in 2016 brought together local Tesla owners for a 700-km rally from Helsinki to Kemi. Fast-forward to 2019, and we flew 250 winners from across Europe, ME and the US, to Finland for a once-in-a-lifetime experience: driving the newly-launched Model 3, and Model S on the frozen sea. 

The Tesla Winter Experience 2019 took place in March and resulted in over 45,000 responses, 28,500 new leads, 1000 orders—or over €70 million in credited revenue just from Europe.